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January 28, 2010

New djay Keyboard Covers from algoriddim and KB Covers Transform MacBooks into Fully-Interactive DJ Controllers

DJs of Any Experience Level Can Now Have the Ultimate djay Guide at Their Fingertips

Starnberg, Germany and El Segundo, CA – January 28, 2009: algoriddim ( www.algoriddim.net ), a leader in next-generation music software for the Mac, and KB Covers ( www.kbcovers.com ), today announced the release of the djay Keyboard Cover, which converts any U.S. MacBook, MacBook Air or unibody MacBook Pro into fun, fully-interactive DJ controllers. Already known to professionals and novices alike for its exciting visual interface, simple controls and seamless integration with any iTunes library, djay’s many features are now even easier to learn through the keyboard cover’s straightforward display of program shortcuts and commands.

Developed in conjunction with KB Covers, a leading provider of the finest quality keyboard covers for Apple/Mac desktop and laptop computers, the djay Keyboard Cover enables users to spend less time learning controls and more time having fun mixing their own music. Each button is clearly coded with symbols and colors to help identify key functions and distinguish between djay’s extensive shortcuts for both the left and right turntables.

“The djay Keyboard Cover gives users the power to play and mix songs faster than they’ve ever experienced, plus it protects the keyboard from any accidental spill,” said Greg Sad, marketing director of KB Covers. “Our mission is to create truly interactive reference tools for the latest and greatest Mac applications, and when we heard about the capabilities of djay, we knew we could provide DJs everywhere with a must-have accessory.”

Consisting of soft, ultra-thin silicone, the djay Keyboard Cover has a smooth texture that won’t slip off the keyboard and is non-restrictive to regular typing. It also helps to safeguard the MacBook from dirt, spills, wear and tear, allowing the user to protect their equipment while they mix music in their home, at a party or in a nightclub.

“We’re very excited to be continually expanding djay’s lineup of accessories,” said Karim Morsy, CEO of algoriddim. “djay already provides the user with a truly fun and addictive musical experience, but for the many fans who want a more tactile mixing experience, or wish to learn djay’s controls faster, we teamed with KB Covers to create the djay Keyboard Cover. It is now easier than ever to master the program’s commands and reach a new level of interactivity with your own music, and we can’t wait to hear what users think.”

For more information about djay, the djay Keyboard Cover or other available accessories, please visit www.djay-software.com. The djay Keyboard Cover is available for purchase online at the KB Covers store and in select music/audio resellers for $29.95, and beginning today through December 31, 2010, any online customer can enter the code “DJAY10” at checkout to receive a 10 percent discount.

About KB Covers
KB Covers is dedicated to providing the finest quality keyboard covers for Apple/Mac desktop and laptop computers. Covers are made with stringent Quality Assurance methods, which help to ensure a tight fit, long-lasting durability, no paint cracking/chipping, a soft-feel, and ultimately a happy customer. They are designed to fit all Apple/Mac keyboard layouts around the world, including U.S. keyboard, European ISO keyboard, and Japanese JIS keyboard layouts, and new keyboard covers for popular applications are constantly being developed. To learn more about the KB Covers lineup, or to provide feedback and suggestions, please visit www.kbcovers.com.

About algoriddim
algoriddim is a Germany-based software company that specializes in next-generation Mac audio and multimedia applications. Its mission is to develop software that is accessible to the average consumer while offering the quality and power of professional tools. algoriddim consistently seeks out innovative methods for accommodating the needs of its customers. Its flagship music software, djay, is now serving a broad international audience of music lovers, professional DJs and world-class musicians. djay also exclusively powers the popular Vestax Spin controller currently available through Apple Stores. To learn more about algoriddim, please visit www.algoriddim.net, www.facebook.com/djaysoftware and twitter.com/djaysoftware.

Contact
Frederik Seiffert
algoriddim
pr@algoriddim.net

Press Contact U.S.
Vanessa Boynton
Matter Communications
(401) 351-9503
algoriddim@matternow.com

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Press Contact

Email: pr@algoriddim.com

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