After more than 8 years as a paid-for app, djay for iOS is changing. With the latest release, we are now offering a single universal app as a free download which offers everything you need to DJ, along with an affordable new monthly Pro subscription service with power user features, video mixing, music production tools, and most importantly, unlimited access to a large library of audio loops, samples, FX, and visuals.
Since the beginning, Algoriddim’s mission has been to make DJing accessible to everyone, anywhere, at any time. When we launched the first version of djay back in 2006, it was completely free as we wanted to remove any barriers whatsoever for casual music listeners to embrace the art of DJing. This had a profound impact on DJing for years to come.
As our user base grew and as users grew with our app, they started to need more advanced features. We listened to our users’ feedback and took djay to retail in 2007 as a $50 purchase available through our online store and as a CD/boxed software in physical stores (djay was originally printed on CDs and sent across the globe... we’ve come a long way!). A considerable number of users of the free version updated right when we announced the $50 upgrade. We were blown away by the loyal support of these early adopters.
Those users helped bootstrap Algoriddim and it has allowed us to continuously improve and expand our app. We have stayed independent ever since, thanks to the millions of djay users around the world, who have contributed to the global phenomenon that djay is today.
With smartphones and tablets being so ubiquitous now, we want to once again open up DJing to even more people than ever before. We decided to make djay a free download again. Moreover, in the same way that djay made mixing music accessible to the masses, we wanted to do the same for creating music… music production relies on access to an extensive library of content.
For a high quality and seamless experience we have licensed content from world-class artists and labels. Moving to in-app subscription gives us an easy way to add more packs, more sounds, more videos, in a way that ensures everyone has access to the same downloads, without further cost barrier. Customers pay monthly to access every official download as they’re added.
In the past, we would release one major update every two to three years, as a paid upgrade or new app. Since the App Store (the main distribution channel to purchase our apps) didn’t provide a way to distinguish between new and existing customers there was no way we could reward existing users for their loyalty any more.
While we published constant smaller updates throughout the year, this long release cycle meant we would also have to hold back major features for the next major release, resulting in a sometimes long wait to include them. With the new subscription model, our team can now focus on making the existing version the best product with every innovation going directly into the product as soon as it’s ready.
Over the years we have built eight different versions of djay and vjay on the iOS App Store alone, and we couldn’t even offer cross-grade between the apps: customers had to buy the apps on both iPhone and iPad individually, and pay for add-ons such as effects separately. With this new release of djay, we wanted to simplify the process and unify the brand. With the free download, users that choose to subscribe only pay as long as they need to use the app, and don’t have to worry about different features or versions of the app across all of their iOS devices.
The change to subscriptions allows us to offer a free trial before customers choose to spend money. In the past, the iOS apps were full price before even being able to try. And unlike the traditional model on desktop where you offer demo versions with stripped down functionality (thanks to the old shareware mindset of the 1990s), the free trial implemented as part of the subscription model on the App Store allows you to use the full experience for a full week. It’s the ultimate try before you buy experience!
While the free version offers everything an aspiring DJ needs to get started, power users demand more professional features and content. With a simple in-app purchase via the App Store, all features can be made available instantly. The subscription has no obligation, so customers can cancel at anytime (see below).
The new version of djay replaces all of our existing iOS apps with a single, unified app on the App Store for new customers. However, our existing apps will continue to be available for existing customers to install.
The team at Algoriddim knows that without our devoted fans and customers, we would never have the opportunity to relaunch djay as a free app with all of the extras you can subscribe to.
Existing customers of any djay version for iOS will receive a special upgrade price of $9.99 for the first year. This is a substantial discount of $30 or 83% off the first year (the standard subscription price is $4.99 per month or $39.99 annually). This discount is our way of saying thanks and rewarding our users’ loyalty and support.
We want to make sure customers get as much out of the djay Pro subscription as they can. If you have any feedback, don’t hesitate to contact us, and we hope you enjoy using the new djay as much as we enjoyed making it!
You can stop subscription payments at any time by clicking this link to manage your subscriptions, or through the Settings app on your iOS device.
Please note: You will continue to have access to djay Pro until the end of your subscription cycle, after which all features and content will be disabled and you will only be able to use the free app features.
Yes! With this new subscription service, existing customers of any djay version on iOS are eligible for a special upgrade price of $9.99 for the first year. This is a discount of $30 or 83% off the standard price, which is a reward for previous users’ loyalty and support.
To access this discount, simply launch the new version of djay on a device that has your previous version of djay installed. See “How can I reinstall an older version of djay?” below.
The free version lets you mix with the two-deck Classic Mode, as well as our leading AI Automix feature. You’ll also be able to stream the entire Spotify library with a Premium account. For a complete breakdown of the differences, check out our handy chart.
Yes we do. The yearly pricing is 30% off the monthly. In order to switch to yearly pricing users will have to go to their subscription settings (like in "cancel my subscription" above) where they can choose between monthly and yearly.
No. the djay apps on both Windows and macOS will continue to work as they do, and continue to be supported for the foreseeable future.
Yes, as long as you’ve purchased the app previously, you will still be able to install djay and vjay from the App Store, alongside the new app. Cue Points, Loops, and metadata of songs will automatically be synchronized over iCloud.
For more information please visit this Apple support document.
Once you install the free version, you will be able to try the subscription features and content for seven days via in app purchase.
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